Well I suppose that title should really be Merchandising Gone Mad. I went into my local Sainsburys yesterday to get a sandwich for lunch and had a quick wander around the non-food aisle, always looking out for a CD or DVD bargain.
Nothing to be seen in that area but my eye was inexorably drawn to a new display being put out, replacing the tired old Footie/England/World Cup stuff. I couldn't believe my eyes, it was "Kids Back to School" uniforms! I kid you not, on Tuesday 19 July, more than a whole week before the local schools actually finish this year, Sainsburys are promoting the BTS range.
WE always moan every year as Christmas seems to start even earlier, but this is just ridiculous. Can't you at least allow the kids a couple of weeks of summer before they get confronted with the prospect of returning to their studies.
I think this is a big mistake and I say "Boycott Sainsburys" - so there - that will get them worried. I am off now to send this to the BBC, I want action.
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